AMD Offers Digital Entertainment Solutions for the Ultimate Visual Experience(TM) in PCs

TAIPEI, Taiwan--(BUSINESS WIRE)----Furthering AMD 's commitment to the channel, AMD (NYSE:AMD) today announced comprehensive new offerings featuring AMD LIVE!(TM) home entertainment technology, including the AMD LIVE!(TM) Home Cinema - a state-of-the-art PC system that delivers an immersive audio and video entertainment experience. Building on the success of current AMD LIVE! PCs, AMD is introducing a new digital media PC platform that enables solution providers to address the growing home entertainment arena through a consistent, highly-capable design. The AMD LIVE! Home Cinema allows solution providers to create compelling home theater platforms that offer differentiated features to consumers through a rich product mix powered by AMD technology - AMD Phenom(TM) X4 9000 Series quad-core processors, AMD Phenom X3 8000 Series triple-core processors and ATI  Radeon(TM) HD graphics - designed to deliver The Ultimate Visual Experience(TM).

"The PC has developed into a central point for consumer entertainment. Through AMD LIVE! technology, AMD is introducing solutions that transform home entertainment," said Leslie Sobon, Director of World Wide Product Marketing at AMD. "Built on our next-generation platforms, AMD LIVE! Home Cinema is designed from the ground up to enable advanced, visually rich and realistic digital entertainment, delivering The Ultimate Visual Experience(TM) to consumers whenever and wherever they choose."

The AMD LIVE! Home Cinema, announced today at Computex, is a top of the line home entertainment system that consolidates audio visual devices and related remote controls into a simple, all-in-one entertainment solution. Developed to be used with both desktop and new form factor PCs offering extreme computing power and a stunning visual performance, this balanced platform enables an immersive theater-quality experience with high-definition video, integrated and scalable, high quality surround sound audio and Internet capability in sleek and stylish form factors that are perfectly suited for the living room.

AMD is also enabling the channel to take advantage of the AMD LIVE!(TM) PC initiative. The AMD LIVE! PC initiative has received wide channel support from industry leaders whose AMD LIVE! technology products are enabling consumers to interact with their digital media like never before through a balanced computing solution that combines innovative processor and graphics technologies.

"Consumers are eager to enjoy more high quality video and music on their PCs," said Ron Pessner, General Manager, Microsoft  Corp. "Channel support for home entertainment PCs is growing and the combination of Microsoft(R) Windows(R) Media Center and AMD LIVE! Home Cinema will create new home theater fans around the world."

"AMD is taking the lead to support the PC as the home entertainment appliance," said Norman Tsai, Vice President of Enterprise Platform Business, Micro-Star International (MSI). "AMD LIVE! Home Cinema offers a great experience for consumers to enjoy the ultimate in digital entertainment. Our collaboration will foster the acceptance of PC home entertainment."

"AMD has created a unique platform for the home and we are enthusiastic about our own offering in this market," said Randy Copeland, President and CEO, Velocity Micro. "We feel that basing our product on the AMD LIVE! Home Cinema platform ideally positions Velocity Micro with consumers looking to streamline their home entertainment systems into a quiet, stylish package."

The AMD LIVE! Home Cinema all-digital adaptive D2Audio solution using DAE-3 devices optimizes the sound -- with crystal clear fully amplified (5.1 channel) surround sound.

"This truly convergent consumer platform brings together two leading-edge solution companies with a strong commitment to a premium home entertainment experience," said Skip Taylor, CTO, D2Audio. "Our involvement in this AMD platform expands D2Audio's presence in the home cinema market in a unique format consistent with this mission."

The quiet and versatile AMD LIVE! PCs combine the power of AMD Phenom(TM) processors and AMD discrete graphics with immersive software solutions either included with each AMD LIVE! PC or available for free download from http://www.amdlive.com to all who purchase an AMD LIVE! PC. Such offerings enable emerging usage models, like watching a recorded show while simultaneously surfing the internet, as well as giving consumers the ability to interact with their movies, music and photos in 3D.(1) For more information on AMD LIVE! PCs or a free download of the AMD LIVE! Explorer, please go to http://experience.amdlive.com

About AMD

Advanced Micro Devices  (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit http://www.amd.com.

(1)May require a separately purchased TV tuner card, such as the TV Wonder(TM) tuner card line.

(C) 2008 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, AMD Phenom, AMD LIVE!, The Ultimate Visual Experience, ATI, the ATI logo, Radeon, TV Wonder, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows, and Windows Vista are registered trademarks of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.

Supporting companies for AMD LIVE!

Aspen Media Products

"The AMD LIVE!(TM) Home Cinema provides us with an exceptional opportunity to develop solutions based on the AMD RS780M chipset and deliver a visually compelling experience with our first collaboration platforms. The power and flexibility of this platform means that we can offer homeowners the option of integration into their overall design or a stand-alone solution."

-- John Oliver, CEO, Aspen Media Products

MAINGEAR

"Our customers have long-desired an integrated amplified solution for home theater," Wallace Santos said. "AMD LIVE!(TM) Home Cinema is a high-quality, simplified platform to meet customers' needs and ours."

-- Wallace Santos, CEO and Founder, MAINGEAR

Rain

"At Rain, we are excited about AMD LIVE!(TM) technology and the amazing multimedia experience it brings to our customers. With this new streamlined platform AMD further demonstrates how committed they are to bringing the very best innovation and value to solution providers and customers alike."

-- Bill Paschick, president, Rain Recording

Vigor

"The AMD LIVE!(TM) Home Cinema platform opens up a new market opportunity for Vigor PC. The desired PC experience for our core customer to date--the game enthusiast - matches up with those of the audiophile, and we are now well-situated with a solution to meet both audiences."

-- Steven Vigor, President, Vigor PC

AMDJohn Swinimer, 905-882-2600, ext. 2704 (PR)Johnm.swinimer@amd.comorRuth Cotter, 408-749-3887 (IR)ruth.cotter@amd.com
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