The annual report of the Entertainment Merchants Association released recently stated that PS3 is "the primary driver behind Blu-ray sales, with 87% of PS3 owners watching Blu-ray movies on their console." With 3 million units sold by the end of 2007, the PS3 easily outsold the HD-DVD add-on for the Xbox 360, which sold 316,000 units. The EMA feels Blu-ray was the losing format in 2006, but thanks to the PS3, it rebounded in 2007 to become the de facto winner. Their prediction is the PS3 will be "the main force behind Blu-ray disc sales until 2009, when standalone Blu-ray players are expected to outpace the sales volume of the PS3." We think this report raises a number of questions:

Is the PS3 really the driving force behind Blu-ray? Or is Blu-ray the driving force behind the PS3? Did Sony take too much of a gamble with a new format and didn't invest enough into the games? If so, will that improve now that Blu-ray has won?

What about the credibility of the report? Almost a year ago, the NPD Group found that 60% of PS3 owners didn't know it played Blu-ray discs. Is that a contradiction with this study or have consumers become more educated? As a side note, the study found the average gamer to be 33-years old with 24% that are older than 50. Are 25% gamers really 50 and over? If true, this might be good news for Sony...

via ps3fanboy