EXPERIENCE MUSIC LIKE NEVER BEFORE WITH THE INTRODUCTION OF A.M.P. AUTOMATED MUSIC PERSONALITY FROM TIGER ELECTRONICS
Tiger Electronics, a division of Hasbro, Inc. (NYSE: HAS) has teamed
up with Japanese distributor SEGA Toys to introduce
the future of music mobility with A.M.P. Automated Music Personality, a
mobile robotic music companion that revolutionizes how and where you
listen to music.
Gadget enthusiasts will get a first-hand look as A.M.P. Automated Music
Personality makes his worldwide debut at the Tokyo Toy Show, the
world’s premiere
destination for the latest hi-tech toys, gadgets and cutting-edge
electronics. SEGA will be hosting the robotic music companion at its
Tokyo Toy Show booth
from June 19-22 at Tokyo Big Sight.
A dynamic companion, A.M.P. Automated Music Personality will blast
your music through his state-of-the-art stereo sound system - with
attitude. Simply plug in
any MP3 player and let A.M.P. Automated Music Personality show off some
of his best dance moves. Perfect for the modern lifestyle, A.M.P.
Automated Music
Personality stands at 29 inches tall and features a sleek black and
yellow modern exterior with stylized chrome detailing. Music has never
looked this good! With
five different modes and over 62 sound effects, numerous electrifying
dance moves and 49 expressive LED light animations; A.M.P. Automated
Music Personality connects
you with your music in a unique new way.
"Hasbro is redefining the mobile stereo entertainment system with
the introduction of A.M.P Automated Music Personality," says Duncan
Billing, global development
officer, Hasbro, Inc. "By using D.B.T.-Dynamic Balancing Technology,
A.M.P. Automated Music Personality is able to balance in a manner that
seems to defy gravity.
With this impressive technology combined with a unique personality and
incredible mobility; the way you listen and interact with your music
will never be the same."
"Hasbro and SEGA have a long history of working together in both
product development and distribution, and SEGA TOYS is delighted to
premiere this cool new media bot
to the tech-savvy Japanese consumer," said Isao Kokubun, C.E.O. of SEGA
Toys.
Now you can kick that old stereo to the curb! Remote control
operated and easy to use, just plug in any MP3 player into A.M.P.
Automated Music Personality and secure
your MP3 player in the case located securely on his back. You'll feel
the beat as A.M.P. Automated Music Personality delivers powerful stereo
sound through a 5"
mid-range speaker and two high output tweeters. A.M.P. Automated Music
Personality's Dynamic Balancing Technology enables him to dance and
roll balanced on two wheels.
You can also add more boom to any song with the dedicated bass boost
button. Take control and be the DJ as A.M.P. Automated Music
Personality becomes a virtual mixing
deck. His distinctive touch pads serve as a way to layer different
sound effects and scratches over your tunes. Use the left touch pad to
add music effects and the
right touch pad to control the audio.
Controlling A.M.P. Automated Music Personality is easy. Make him
dance, watch him roll- it's up to you! Using the remote, you can easily
manage all of his movements
and cycle through his five different modes: Dance, Track, Drive, Park
and Follow.
To get the party started, switch this robot into Dance mode and
he'll show you how to get down. Whether its techno, hip hop or a
rockin’ guitar jam from your MP3
player, A.M.P. Automated Music Personality will dance to the music
utilizing his internal beat detection software. Watch as A.M.P.
Automated Music Personality moves
in sync to the rhythm of the song you are playing. A.M.P. Automated
Music Personality will be sure to grab your attention as he expresses
his personality through 49
LED lights and futuristic sound effects.
In Track mode, A.M.P. Automated Music Personality will always keep
the music facing you so you'll never miss a beat. A.M.P. will orient
himself towards you as you hold
the remote control, keeping the music pointed in your direction.
To control A.M.P. Automated Music Personality with the remote, shift
him into Drive mode. Here you can manually control any and all of
A.M.P. Automated Music Personality's
movements with the remote.
If you are just hanging out, place A.M.P. Automated Music
Personality in Park mode and his glossy black kickstand will deploy
automatically which will enable him to remain
stationary. Sit back and listen to your music through A.M.P. Automated
Music Personality's impressive speaker system.
A.M.P. Automated Music Personality gives new meaning to the term
"music server." Whether you are playing video games or having friends
over, A.M.P. Automated Music
Personality will bring the music to you in Follow mode. A.M.P.
Automated Music Personality utilizes IR technology to seek out,
locate and move towards the user's hand held
remote. With specialized tire tread and built-in obstacle detection
sensors, you can maneuver A.M.P. Automated Music Personality around
most stairs, walls and other
obstructions in his path. Bring A.M.P. Automated Music Personality to a
quick stop in Follow mode by touching his head sensor and he will come
to a complete stop.
A.M.P. Automated Music Personality also has built in features
including an easy carry handle with a switch that will disengage the
motor in the wheel and auto deploy his
kickstand. When A.M.P. Automated Music Personality enters low battery
mode, his specially designed kickstand will drop and he will alert you
that his battery is running
low while continuing to keep the music blasting. Solid and well-built,
he has impact points on his back, front and both "hands."
Battery-operated, A.M.P. Automated Music Personality comes fully
equipped with an AC power adapter, 6" headphone adapter plug and a
carrying case for your MP3 player
(not included). A.M.P. Automated Music Personality and his controller
require six D batteries and three AAA batteries (not included) for
approximately ten hours of
continuous entertainment.
Technical Specifications:
- 12-watt stereo sound
- Bass boost touch sensor
- 2 tweeters & mid-range speaker
- 15 minutes of built-in music
- Audio input jack
- 4 control motors
- 2 obstacle-detection sensors
- Infrared tracking system
- 49 LED lights
- 14 touch sensors
- Piezoelectric gyroscope
A.M.P. Automated Music Personality will be available nationwide at
select consumer electronics online retailers starting this October for
an approximate retail price of
$500. Visit www.ampbot.com for more information.
Hasbro (NYSE:HAS) is a worldwide leader in children's and family
leisure time entertainment products and services, including the design,
manufacture and marketing of games
and toys ranging from traditional to high-tech. Both internationally
and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS,
TIGER, CRANIUM and WIZARDS OF
THE COAST brands and products provide the highest quality and most
recognizable play experiences in the world. © 2008 Hasbro, Inc. All
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