The 2008 Dodge Challenger SRT8 is not sold out after all.
The
retro-looking muscle car can still be found through some Chrysler LLC
dealers, including one in northern Macomb County that has 19
Challengers for sale. That's a surprising number considering the
automaker has said the entire production run of the vehicle was sold
even before the first ones rolled off the assembly line in May.
In
truth, customer names were attached to the vast majority of the 6,400
limited-edition Challengers as they were built in Brampton, Ont., said
Curtrise Garner, a Chrysler spokeswoman. But a quarter of the cars were
set aside for dealer orders.
While only two hard-to-find Challengers were in the lot at Dick
Huvaere's Richmond Chrysler Jeep Dodge on Wednesday, more are expected.
The dealership didn't take any customer pre-orders.
General
Manager Jim Simpson is hoping to create a little excitement by stocking
his lot with the Hemi Orange, Silver Metallic and Brilliant Black
Challengers.
An ad in The Macomb Dailythis week touted that the dealership had nine black, eight orange and two silver Hemi-powered coupes available for sale.
"People just love these cars," Simpson said. "I wish I had 50 of them."
So
far, Simpson has sold just one, even after inviting about 20 interested
customers to view the first Challenger to arrive. Along with the two on
the lot now, four should arrive within days, and the remainder
delivered later this month.
Despite several inquiries from
customers, Simpson did not take preorders. In the past, as was the case
with the Dodge Viper, preorders resulted in constant calls from anxious
fans and cancellations when customers decided the vehicles weren't what
they expected or cost more than they could afford.
The dealer
is hoping to score a premium price on the rebirth of the 1970s classic.
On its Web site, Huvaere priced the Challenger at $45,145, plus
applicable taxes -- about $7,000 more than the manufacturer's suggested
retail price set late last year. As independent businesses, dealers may
charge more than the suggested price.
"We're negotiating each price with the individual customer," Simpson said. "We're not getting a huge amount over sticker."
In other parts of the country, Challengers are nearly impossible to find.
"There's
not a dealer up and down the coast here that has a Challenger," said
Jon Meyers, owner of Naples Dodge in Naples, Fla. He took pre-orders
for just three days and sold all eight Challengers he was allotted
before they hit his lot.
Van Dyke Dodge in Warren has two
Challengers left. Owner Carl Galeana said he pre-sold 16 Challengers
and ordered five more to be used as demo cars, as vehicles for
politicians to ride in Fourth of July parades, and to draw attention to
his store.
"I have just a couple left," he said "And I might need to buy one for myself."
You can reach Eric Morath at (313) 222-2504 or emorath@detnews.com.
via detnews