
Legendary artist and producer Dr. Dre, Interscope Geffen A&M Chairman
Jimmy Iovine and Monster
®,
the leader in audio/video accessories, announced that their new
Beats™
by Dr. Dre™ high definition powered
isolation
™ headphones will be available on
July 25
th at
Apple®
retail and online stores (www.apple.com),
Best Buy® stores and BestBuy.com®,
as well as the official website
beatsbydre.com,
for a price of $349.95.
To provide consumers with a brand new level of headphone audio
performance with extreme clarity, deep bass and full power which had
been lacking in conventional headphones, Dr. Dre, Jimmy Iovine, and
Monster set out to develop a new type of headphone with the capability
to reproduce the full spectrum of sound that musical artists and
producers hear in professional recording studios.
Noted Dr. Dre: “Artists and producers work
hard in the studio perfecting their sound, but people can’t
really hear it with normal headphones. Most headphones can’t
handle the bass, the detail, the dynamics. Bottom line: the music doesn’t
move you. With Beats, people are going to hear what the artists hear and
listen to the music the way they should – the
way I do.”
The Quest for True High Definition Headphone Sound
After endless acoustical engineering research, Monster finally achieved
the kind of rich, high definition sound Dr. Dre was seeking. By
combining new advanced materials, sophisticated construction, extra
large drivers, and a powerful digital amplifier, Beats™
By Dre™ deliver clear vocals, detailed highs,
and super low, deep bass. Furthermore, to recreate the quietness of an
isolated recording studio listening experience, they also feature
powered ambient noise-isolation, allowing consumers to hear all the
details and nuances in their music.
Since hearing is believing, Beats™ by Dr. Dre™
headphones are exclusively available at Apple and Best Buy, which are
providing special demonstration stations at select stores that give
consumers the opportunity to experience the headphones for themselves.
Beats™ by Dr. Dre™
are designed to provide maximum performance when used with all of today’s
portable music devices – and they’re
being released just in time for use with the new Apple®
iPhone™ 3G. In fact, for consumers who have
an iPhone, Blackberry®,
and other music-enabled phones, Beats™ By Dr.
Dre™ comes with additional Monster iSoniTalk™
headphone cable with integrated high grade microphone and answer button.
“Dre and I have been developing these
headphones for a while and in Monster we found a partner that could work
with us to crystallize his vision and develop them to the quality level
he expects,” said Jimmy Iovine, Chairman of
Interscope Geffen A&M Records. “Beats™
By Dr. Dre™ is yet another example of
Interscope’s commitment to working together
with its artists in developing new avenues to experience music.”
Kevin Lee, VP of Product and Marketing for Monster, noted: “After
three years of hard work, we’re extremely
excited about launching Beats™ By Dr. Dre™.
This is the most advanced headphone ever built and delivers a music
experience I think people will find amazing.”
Beats™ by Dr. Dre™
feature a unique stylish look and fashion, and come with a
convenient, hip carrying case. The wide adjustable headband, soft plush
hinged ear cups and high-quality Monster cable makes the Beats listening
experience unmatched for comfort and sound.
ABOUT DR. DRE
In addition to being a multiple Grammy award winning producer, Dr. Dre
is an artist who helped create groundbreaking records with the group
N.W.A. and landmark multi-platinum solo albums The Chronic and Dr.
Dre 2001. He is currently working on his third and final album, Detox.
Dre has also shaped the careers of numerous artists including Snoop Dogg
and Eminem, who is signed to Dre’s record
company, Aftermath Entertainment. Dre has been associated in producing
countless hits for a range of artists including 50 Cent, Gwen Stefani,
Mary J. Blige and Eve with a combined worldwide sales total of more than
80 million records sold over the past two decades.
ABOUT JIMMY IOVINE
Jimmy Iovine is the Chairman of Interscope Geffen A&M Records whose
artists include U2, Dr. Dre, Eminem, Gwen Stefani, Fergie, Mary J.
Blige, Nelly Furtado and The Black Eyed Peas. Prior to founding
Interscope in 1990, Iovine was an acclaimed record producer and engineer
and was twice voted Producer of the Year by Rolling Stone
magazine. He produced chart-topping albums for artists including U2, Tom
Petty & The Heartbreakers, Dire Straits, Bob Seger, Patti Smith and
Stevie Nicks and engineered albums for John Lennon and Bruce Springsteen.
ABOUT MONSTER
Monster, under its Monster Cable brand, is the world's leading
manufacturer of connectivity solutions for high performance audio,
video, car audio, computer, console and computer gaming, professional
audio and sound reinforcement. Monster, under its Monster Power®
brand, is also the leading manufacturer of high performance AC power
line conditioning and protection products for audio/video systems.
via .businesswire