Linux is a platform for people, not just specialists
Canonical chief executive Mark Shuttleworth
In
1999, the South African-born Mark Shuttleworth sold his internet
company, Thawte, which provided digital certificates for websites, for
more than $500m (£254m). After spending $20m on a trip into space, he
started the Ubuntu project - named after an African word meaning
"Humanity to others", or "I am what I am because of who we all are" -
which has since become the most popular GNU/Linux distribution.
Technology Guardian: To what extent did your space trip feed into Ubuntu?
Mark Shuttleworth
Going to space and seeing the Earth from a distance makes it very clear
just how interdependent we are. So I wanted to do something that was
really global; free software is a phenomenon that is truly global.
TG: What are the implications of choosing that name?
MS
That this is a platform for people. Linux has come from a tradition of
being a platform for specialists. We articulated the challenge for us
very clearly in our name: "Let's make this something that we can
proudly give out to people who are not passionate about technology."
TG: How does your company, Canonical, fit into this?
MS
[Ubuntu] has its own release cycle. It has its own governance
structures. Canonical plays a significant role in those, and we are the
largest underwriter of all the work that gets done. We make sure that
it releases on time; that it's available globally; that it meets
criteria; that it works across a certain portfolio of hardware that
third parties have asked us to certify. But we don't take credit for
all of the smart thinking that happens in Ubuntu. In fact, in almost
every release there's been an idea that came from volunteer
participants that turned into a profoundly important feature in that
release.
TG: I gather that you had a rather unusual way of picking the people you originally employed at Canonical.
MS
I simply read a large amount of correspondence between the developers
on one of the projects that is key to the way we do Ubuntu, the Debian
project. It's amazing how much jumps out in terms of the way people
think, the depth of their experience. So open source is not only a
great way to develop your own talent and skills, but it's also a great
way to get a job, and a great way to go looking for people.
TG: What's the business model for Canonical?
MS
Our business model is entirely based on services around our software.
Because Canonical plays such a key role in Ubuntu, even though it
doesn't monopolise access to it, we're a preferred partner for Ubuntu.
Whether it's technical support, which we think people are more likely
to buy from us than from anybody else, or whether it's engineering,
customisation, or the enablement of the platform on particular
hardware, Canonical has a privileged position.
TG: How close are you to breaking even?
MS
Not close. It will require time and ongoing investment. We've
positioned ourselves for what we see as the future of software -
unlicensed software, people having access to the software that they
want at the time that they want it. The service ecosystem around that
software will fund it. And if we are the company that has best
anticipated that future, then we will be best positioned to benefit
from it.
TG: How did the deal to put Ubuntu on Dell PCs come about?
MS
We found out about it after it was a fait accompli. [Dell are] very
much a numbers-driven company. They asked their users what they wanted
to see. They had a lot of data and that data pointed to us. That was a
little unsettling, because we didn't have a relationship. But it was a
significant step up in our corporate profile. It will be very
interesting to see what we're able to do with companies like Dell,
which are aimed at a wider audience. That's my number one challenge:
how to make the Linux desktop something that you want to keep on your
computer.
TG: Will you be coming out with a tailored version of Ubuntu for the ultraportable sector?
MS
We're announcing it in the first week of June. It's called the Netbook
Remix. We're working with Intel, which produces chips custom-made for
this sector.
TG: Do you think that GNU/Linux will ever become a significant force on the desktop?
MS
I think that depends on how people define a desktop. If people continue
to define a desktop as the thing that they run Microsoft Word on, then
Windows will retain its position. My sense, though, is that people are
increasingly defining the desktop as the thing that they get access to
the internet from. In that case, there's a real possibility that we're
able to shift people onto different platforms. I think it's the
emergence of the internet as the killer application, the thing that
describes what you want from the computer, that opens the door to us.
TG:
Recently you publicly criticised the ISO for the way the way it handled
the voting on Microsoft's OOXML; how seriously do you think ISO's
credibility has been damaged by that episode?
MS
Very seriously [for] anybody who is passionate about open standards.
The ISO process has traditionally worked very well; it's quite an
academic, considered process, but it really wasn't designed to handle a
case with very, very vigorous corporate lobbying and an enormous amount
of money being spent to try to get a particular outcome. And with
hindsight, there were a number of very serious flaws in the process.
TG: As Ubuntu gains in importance, do you feel that you have an increased responsibility to speak out in this way?
MS I
think we all have a responsibility to contribute to the public
discourse. I have a level of economic independence, which is perhaps a
good and a bad thing, but at the very least my opinion can't be bought
that easily.
via guardian